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Great Eastern Financial Advisers Private Limited is a wholly-owned subsidiary of Great Eastern Holdings Limited, a member of the OCBC Group and is licensed under the Financial Advisers Act to provide financial advisory services.


We are Julian Lee & Associates, a group of financial consultants representing Great Eastern Financial Advisers Private Limited.


About Us

Our Associates

  • Young & energetic, average age of about 26 

  • Majority are with tertiary education

  • Eager to learn 

  • Adaptable to different environment

  • Hard working, aspiring and dynamic 

  • Achieved notable producer's awards and fast career progression within their early years on board

  • Dare to be different & making a difference in their lives

  • Strong commitment to providing good customer service

  • Fun loving and supportive to each other

Our Agency Leaders

  • Professional and knowledgeable in financial planning and services

  • Vast experience in sales and leadership

  • Achiever of various company and international awards, not limited to Achievers Club, Million Dollar Round Table (MDRT), Court of the Table (COT), GE Life Entre-planner Award, and Company wide Top Managers award. 

  • Good track record with colleagues, company and clients. 

  • Competent and passionately committed to the development of potential Starr producers and leaders

  • Strong believer in continuous learning and training

Starr Financial Group

  • Formed in 2008 as a strategic branding and differentiation apart from other groups and agencies and to position the alliance for the new GE Financial Advisers (GEFA) Pte Ltd,

  • STARR's management team of Directors have more than 10 years of working relationship, building up trust, understanding and coherence as a group. 

  • As part of our mission to support and groom young leaders, systems are put in place to provide opportunities for managers to lead initiatives and activities 

  • Regular meetings between directors and managers are held to discuss strategic directions, plans and activities.

Building the right team is critical for the agency's success

Retaining talented people is essential for long-term growth

Upgrading of knowledge and skills to remain competent in the fast changing industry



Our 3 'R' Principles